Sunrise's VP of Marketing Named a Top Influential Woman

Melissa Deen Lauded in Local Business Publication

Melissa Deen, vice president of marketing for Sunrise Management, has been featured in The Daily Transcript’s Top Influential Women for 2019, a special supplement which honors the most talented, innovative and influential women in San Diego.

According to Transcript, a longstanding San Diego business publication, the featured professionals represent a gamut of industries – from legal to real estate to education – but have all made an important impact on their business sector and the community.

Deen handles all of Sunrise’s corporate marketing strategies/initiatives, and over the last few years has helped reinvent its marketing program – making it more robust and metric driven and providing a strategic competitive advantage. Overall, Sunrise’s portfolio has grown by 85 percent in recent years, due in part to Deen’s proactive sales and marketing programs. As the company continues to grow, she will also concentrate on driving property performance by identifying new marketing technologies and techniques.

With a nearly 15-year background in the multifamily and new home industries, Deen has been involved with the Building Industry Association of San Diego (BIA) for more than 10 years and is past president of the yGEN Council of the BIA and board member of the inaugural Board of Directors (only female President in the Council’s history). She is also past president of the BIA’s Sales & Marketing Council (SMC) and a past board member and member of the inaugural Board of Directors for the BIA’s Build SD PAC. In addition, she is a board of director for the San Diego County Apartment Association and for six years has been an active supporter of the Multiple Sclerosis Society and the annual MS Walk.

A native of Connecticut she earned her Bachelor of Arts degree in English and communications from Fairfield University in Fairfield, CT.

About Sunrise Management

Founded in 1978, Sunrise Management is a privately-owned San Diego-based firm specializing in the management of residential real estate properties. The firm currently has regional offices in Sacramento, Las Vegas and Phoenix, overseeing more than 13,000 multifamily units throughout California and the Southwest. For more information, visit www.sunrisemgmt.com.